And an Opportunity to Engage with Boston’s Youth
Creative Concept Developed by Hill Holliday and Co-Sponsored by HP Hood
BOSTON – July 23, 2010 – Under the leadership of Mayor Thomas Menino, the Boston Police Department will launch a revolutionary new way to engage with communities and build trust among Boston’s youth. Dubbed “Operation Hoodsie Cup,” (www.operationhoodsiecup.org) Boston Police officers, today and at various days throughout the summer months, will operate a Hood Ice Cream truck and hand deliver Hoodsie Cups to kids in pre-determined areas of the city. This one-on-one contact and trust-building approach will create new channels for communication between the police and youth in each of Boston’s neighborhoods. The program is slated to run today through early Fall of 2010.
Police Commissioner Edward Davis in conjunction with community partners will announce this new community policing initiative at Boston Police Headquarters at 6:00pm. Immediately following, Commissioner Davis and Boston Police officers will escort the inaugural deployment of Operation Hoodsie Cup to Franklin Field at the corner of Blue Hill Avenue and Talbot Avenue where they will treat over 100 local youth to ice cream.
“I commend the Boston Police Department for their continued efforts to develop new and creative ways to engage the community, partner with outside businesses and organizations and provide safe neighborhoods for all of our people,” Mayor Menino said. “This new initiative will complement our first in the nation Text-a-Tip program and offer yet another way for residents to be connected with our public safety officers. I want to thank Hill Holliday and the Hood Company for their participation in our efforts to create a better city for everyone.”
“As part of our community policing philosophy, we strive everyday to strengthen ties and build community trust with the residents whom we serve. The department is dedicated to cultivating police relations with local teens so that youth and police can work together to improve safety and reduce crime in all Boston neighborhoods,” said Police Commissioner Ed Davis. “This inventive initiative highlights our efforts to collaborate with our community including local corporate partners in strategic ways to creatively address public safety issues. I wish to extend our deepest gratitude to Hill Holliday and the Hood Company for their ingenuity and generosity.”
“When Commissioner Davis and Mayor Menino approached Hill Holliday, we wanted to create a non-traditional way to engage and build relationships between Boston Police Officers and Boston youth,” said Hill Holliday CEO Mike Sheehan. “Operation Hoodsie Cup is the next generation of the Crime Stoppers Text-a-Tip program that we created for the Boston Police Department in 2007. This is an opportunity for street-level engagement, which augments the use of mobile technology. The combination is a powerful one.”
“HP Hood was honored to be approached by the City of Boston and the Boston Police Department about this unique partnership,” said Lynne Bohan, Vice President of Public Relations and Government Affairs for HP Hood. “We are pleased to be in a position where we can provide support for this innovative program and we are enthusiastic about the program’s potential.”
Operation Hoodsie Cup officially begins today and runs through September 6. At various times, Boston Police Officers will drive the BPD Hood Ice Cream Truck through Boston neighborhoods to hand out Hoodsie Cups and engage with youth. The Hood truck stops will take place along pre-determined routes in each police district throughout the City of Boston and will be announced via BPDNews.com. Hill Holliday developed the creative concept and design for Operation Hoodsie Cup and partnered with Boston Police and Hood to create the BPD-designed ice cream delivery truck.
About Crime Stoppers
The Boston Police Crime Stoppers Program highlights unsolved crimes of violence in the local media, appealing to the public for information. Our Text-a-Tip line where one texts the word “TIP” to CRIME (27463) and toll free tip line number 1 800 494 TIPS, is answered by Police Officers and trained personnel who forward the information to the appropriate investigators. You don\’t have to reveal your identity to the police to provide information about a violent crime. And, if your information results in the arrest and indictment of an offender, you will be eligible for an award of up to $1,000. For additional information, please visit: Bpdnews.com.
About Hill Holliday
Hill Holliday, owned by the Interpublic Group of Companies and headquartered in Boston with offices in New York, Greenville, SC and Irvine, CA, is one of the top communications agencies in the nation. Hill Holliday has won every major award for advertising excellence and effectiveness and has among its roster of clients leading national and regional brands including Bank of America, Chili\’s Grill & Bar, Covidien, Dunkin\’ Donuts, EmblemHealth, Harvard Pilgrim Health Care, Healthways, John Hancock, The J.M. Smucker Company, King Pharmaceuticals, Liberty Mutual, The Massachusetts State Lottery, Merrill Lynch, Novartis, Partners HealthCare, TJX Companies and Verizon Wireless. Hill Holliday can be found on the Web at hhcc.com and on Twitter at twitter.com/hillholliday.
For more than 150 years, the name Hood® has been synonymous with fresh, quality dairy products that taste great. Founded in 1846 in Charlestown, Massachusetts by Harvey Perley Hood, the company has since extended its New England roots, and today Hood is a national company distributing dairy products throughout the United States. In fact, HP Hood LLC is now one of the country’s largest branded dairy operators with 22 manufacturing plants throughout the United States. The company also maintains its own research and development operation, which supports the superior product quality and innovation that Hood customers have come to expect.